Consumer Behaviour Eka Entrepreneurship Marketing

Perilaku Konsumen Digital pada Pola Konsumsi Transaksi On-Line Dilihat dari Perspektif Kelompok Usia

Bagi kalian yang sekarang ini berada di kelompok usia 10 s.d 20 tahun (Sebutlah Kelompok A), untuk melakukan transaksi online mungkin bukan merupakan hal yang terlalu susah dalam teknisnya. Tapi … sadarkah kalian bahwa “decision proses” kalian itu sebetulnya melewati beberapa tahapan. Nah.. akan menjadi menarik bagi mereka yang berada pada kelompok usia 20 s.d […]

Manda Marketing Quantitative Research Strategic Management

Media Strategy For Simcard Advertisement Product Category

This research was conducted to examine television media strategy for SIMcard product category. In order to extent comprehension on how TV advertisers select TV spot, it is important to understand what factor being considered by TV advertiser for selecting the suited TV spot particularly for SIM card product category. The source of data for this […]

Business Management Consumer Behaviour Manda Marketing Multivariate Statistics Publication

Preferensi Konsumen Wanita dalam membeli Laptop di Kota Bandung

Konsumen wanita menarik untuk dikaji karena peningkatannya dalam pembelian notebook di beberapa tahun terakhir. Dengan menggunakan pendekatan survey melalui observasi, wawancara dan penyebaran kuesioner, penelitian dikategorikan kedalam jenis penelitian eksploratif. Kuesioner disebarkan kepada 400 responden wanita yang berada di Bandung Electronic Center Bandung (BEC) periode Januari-Maret 2013 baik yang sudah memiliki notebook, ataupun yang baru […]

Business Management Business Statistics Eka Marketing Quantitative Research

Constructing A Collaborative Active Learning On Integrated Business Experience

Generally, Business faculty of various universities offering integrated learning methods with the application of information, technology, communication and management (ICTM). In fact, the need for the implementation of all those three aspects need to be collaborated and integrated across a variety of subjects studied by students in order to have more interdisciplinary linkages. The purpose […]

Business Management Dinar Marketing Quantitative Research Tatam

The Influence of Service Quality Toward Customer Satisfaction of Islamic Sharia Bank

The aim of this study is to know the effect on service quality Islamic banking services business in Indonesia and its impact on customer satisfaction. The results showed that the model is built based on theoretical studies that have met the criteria for conformity with the value of RMSEA and GFI .951 .035. The Factors […]