Manda Strategic Management

Business Model Canvas

Apa itu Business Model? Menurut Osterwalder dan Pigneur (2012:14), sebuah model bisnis menggambarkan dasar pemikiran tentang bagaimana organisasi menciptakan, memberikan, dan menangkap nilai.  Sedangkan menurut Pastore (2012:104) The business model describes how a company functions, how it provides a product, or services and revenue and indicates how the business will create and adapt to market […]

Manda Marketing Quantitative Research Strategic Management

Media Strategy For Simcard Advertisement Product Category

This research was conducted to examine television media strategy for SIMcard product category. In order to extent comprehension on how TV advertisers select TV spot, it is important to understand what factor being considered by TV advertiser for selecting the suited TV spot particularly for SIM card product category. The source of data for this […]